Digital Marketing Activities
Well: we said, therefore, that “Digital Marketing is nothing more than the set of digital activities that exploit digital channels to develop their business activities and build their own market.”
But what exactly are these activities?
Let’s see what are the main activities of Digital Marketing keeping in mind that this is not an exhaustive list both for the limited knowledge of the author and for the fluidity and dynamism of the digital that makes these lists always incomplete and constantly evolving.
The main activities of Digital Marketing, in my opinion, are these 3:
Digital Content Marketing (Articles, E-mail, Video, …)
Search Engine Marketing [Search Engine Optimization (SEO), Search Engine Advertising (SEA)]
Social Media Marketing
All these activities, to be carried out with skill, require an elaborate mix of skills and competences, ranging from data analysis, to graphics, to web content designing, to consumer psychology.
I will not go into the details of every activity in this article in order not to weigh it down excessively but I hope I will be able to write some in-depth articles on each of them soon.
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